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persona

DTC Email Operator

Stop leaving money on the table with half-built email flows

Klaviyo

What this does

A complete email marketing operator persona for DTC brands using Klaviyo. Manages welcome series, post-purchase flows, win-back campaigns, browse abandonment, and seasonal campaigns. Includes pre-built templates, segmentation rules, and send-time optimization.

What's included

  • 7 pre-built email flows (welcome, post-purchase, win-back, etc.)
  • Klaviyo segment management
  • Send-time optimization
  • Subject line A/B testing
  • Revenue attribution tracking
  • Seasonal campaign templates
  • SOUL.md personality config for brand voice
  • MEMORY.md for learning customer patterns

Setup guide

  1. 1Install the persona in your OpenClaw instance
  2. 2Connect your Klaviyo account with full API access
  3. 3Configure SOUL.md with your brand voice and guidelines
  4. 4Review and activate each email flow individually
  5. 5Monitor first 48 hours of send activity

FAQ

What's the difference between a skill and a persona?
A persona includes a complete agent configuration — personality (SOUL.md), memory architecture (MEMORY.md), multiple skills, and pre-built templates. It's a full operator, not just a single automation.
Can I customize the email templates?
Yes. All templates are editable Klaviyo templates. The persona uses them as starting points.

$79

One-time purchase

Security reviewed & verified
Instant download after purchase
~30 min setup

$79

One-time purchase